Global markets are likely to go for clean, safe, and even touchless products to mitigate risks of possible contamination. Such a trend is highly likely to persist after the crisis. It will further redefine the industry, changing the mindset of SMEs that export natural skincare products to Europe and North America.
Most statistics show that clean, safe, and longevity, at least during the pandemic, are appreciated more than natural or organic. Accordingly, more resources should be leveraged to direct manufacturers in MENA towards waterless (powder), touchless (spray and stick), and long shelf-life beauty and personal care products.