CRE@CTIVE: Innovation for Bringing Creativity to Activate Traditional Sectors in MED Area

Although the textile, footwear, and leather industries are traditionally Mediterranean, they have been facing increasing competition from Asia, alongside the economic slowdown in the past few decades. These traditional sectors are under serious threat if they fail to renew their business models quickly. Since it is challenging to compete in price or volume, they can only gain competitive advantages through product and process innovation, creative business models, and business alliances to strengthen value chains.

Accordingly, the CRE@CTIVE project is designed to boost creativity and innovation by connecting traditional sectors with creative industries that encompass crafts, design, and culture. Creative innovation will help upgrade products of these sectors, improve their positioning, and enhance their competitiveness in the global market. The project will additionally create new job opportunities, drive efficient resource use, and accelerate innovation in the region.

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