CRE@CTIVE: Innovation for Bringing Creativity to Activate Traditional Sectors in the Mediterranean Area
Although the textile, footwear, and leather industries are traditionally Mediterranean, they have been facing increasing competition from Asia, alongside the economic slowdown in the past few decades. These traditional sectors are under serious threat if they fail to renew their business models quickly. Since it is challenging to compete in price or volume, they can only gain competitive advantages through product and process innovation, creative business models, and business alliances to strengthen value chains.
Accordingly, the CRE@CTIVE project is designed to boost creativity and innovation by connecting traditional sectors with creative industries that encompass crafts, design, and culture. Creative innovation will help upgrade products of these sectors, improve their positioning, and enhance their competitiveness in the global market. The project will additionally create new job opportunities, drive efficient resource use, and accelerate innovation in the region.
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Duration
November 2020 – April 2023
Countries
Spain, Italy, Tunisia, Egypt, Palestine, and Jordan
Partners
European Union, The European Neighborhood Instrument (ENI) CBCMED, Regione Autonoma De Sardigna
Budget
€1m – €5m
Announcements
February 25 – Researcher
As a partner in the CRE@CTIVE project, Leaders is implementing the project activities in Palestine. CRE@CTIVE – Innovation for bringing creativity to activate Traditional Sectors in MED área-, Project is financed by the European Union’s ENI CBC Med Programme and implemented in Spain, Jordan, Palestine, Tunisia, Egypt, and Italy.
CRE@CTIVE project is designed to boost creativity and innovation by connecting traditional sectors with creative industries that encompass crafts, design, and culture. Creative innovation will help upgrade products of these sectors, improve their positioning, and enhance their competitiveness in the global market. The project will additionally create new job opportunities, drive efficient resource use, and accelerate innovation in the region.
Click here to apply or learn more
January 21 – Auditing services
Textile, Footwear and Leather are Mediterranean traditional sectors, with an annual estimated global turnover of more than €280 billion and 2.7 million employees working mainly in MSMEs which account for 90% of the industry. During the last decades, these sectors have been affected by the economic slowdown and a very strong competition from Asia. These Mediterranean traditional sectors are under threat if they do not quickly renew their business models. Unable to compete in price or volume, the main challenges for them are product and process innovation, the establishment of new business models and the creation of business sustainable alliances to strengthen the value chains. CRE@CTIVE will address these challenges. In particular, the project is aimed at boosting creativity as a key aspect for increasing economic opportunities of the MSMEs by creating links between the traditional sectors and the creative industries (crafts, design, culture, etc). As a result, creative innovation will upgrade the products and will improve their positioning, making them more competitive in the global markets.
Click here to apply or learn more