Business Development Centre Project
The project focused mainly on the development of skills and capacities of Palestinian inbound tour operators, especially those operating in East Jerusalem and lack development support compared to those based in other cities. After assessing their needs and studying their business capabilities, the project provided tour operators with professional business development services in business planning, social media and digital marketing, and finance.
Local tour operators were also connected with outbound international travel agents to form new business partnerships, learn more about the needs and preferences of international travellers from all over the world, and accordingly, design new travel packages. Capacity building activities extended beyond tour operators to include ancillary service providers, tour guides, and other local service providers who target tourists.
2011 – 2014