Alternative & Sustainable Tourism

Despite conflicts and politics in developing countries, the generosity of the people and the beauty of nature always prevail. The potential for economic growth can be seen in a hiking trail, a mountain trek, a golden beach, or an alleyway in the old city. Those attractions and destinations are habitats for many people that farm, transport, trade, and work in handicrafts and foods. Focusing on the development of such destinations means more job opportunities and higher incomes for the communities that live there.

Despite conflicts and political complexities in developing countries, the generosity of the people and the beauty of nature always prevail.

The potential for economic growth can be seen in a hiking trail, a mountain trek, a golden beach, or an alleyway in an ancient city.

These attractions and destinations are habitats for many people that farm, transport, trade, and work in handicrafts and foods. Focusing on the development of such destinations means more job opportunities and higher incomes for the local communities that live there.

The development of the tourism sector in developing countries drives economic growth by contributing to employment, income generation, national output, and consequently, higher living standards.

The economic impact of inbound tourism is multi-sectoral. It accelerates production at enterprises that sell food, services, transportation, entertainment, hospitality and much more.

Leaders International adopts a tourism value-chain approach that involves all stakeholders in collaborative planning and execution to enhance the competitiveness and attractiveness of a specific destination.

It brings together the government, the private sector, and civil society to advance the full range of activities and responsibilities that ultimately facilitate visitors’ experiences and bring tourists’ attention to the national product.

Whether that is introducing adventure tourism to a region, promoting ecotourism initiatives, preserving cultural heritage through immersive travel experiences, or anything else that encourages tourism offering diversification, our work helps local communities and small businesses to explore new revenue streams and become more resilient.

Across the MENA region, MSMEs, startups, and microbusinesses play an integral part in creating competitive solutions to visitors. Accordingly, we see great economic potential in developing their capacities and support their contribution to the tourism sector, which will also improve the livelihoods of communities that live around promoted destinations. 

Through our capacity-building programmes, we lead innovation and development at tech startups, social enterprises, women cooperatives, tour operators and manufacturers across the value chain.

We also encourage the involvement of MSMEs that target niche markets through serving eco-agro-gastro travel experiences. 

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