Sara Ghazal, a 34-year-old engineer from Aqaba, is blending her passion for personal growth and productivity into a thriving business that’s transforming lives. After pursuing a diploma in psychological counseling, art therapy, and emotional intelligence, Sara founded Majjara, a project designed to help people unlock emotional clarity and personal development.

At Majjara, Sara offers a variety of services aimed at supporting mothers, women, and families in managing stress, improving mental well-being, and increasing productivity. With programs ranging from emotional release sessions to family counseling, Majjara helps women and youth overcome challenges like stress, anxiety, and family struggles. To date, Sara has empowered over 600 women and 200 young people by guiding them on topics such as solving family issues, fostering healthy child-rearing practices, and building emotional resilience.

As with most entrepreneurs, Sara faced many challenges starting her business, all of which stemmed from a struggle to communicate the value of her work to the community.

A key moment in her career came during a training session when a young woman shared a transformative insight: “We don’t need to write down our goals. What we truly need is to understand ourselves first, connect with our emotions, and explore our inner world.” This moment changed the direction of her business, pushing Sara to focus on specialized psychological training to help clients connect with their inner selves on a deeper level.

Although many were initially skeptical about the value of her services, Sara turned skepticism into belief by demonstrating how these services offered meaningful, lasting benefits that went beyond surface-level motivation.

To break through this barrier, Sara enrolled in a program called “How to Tell Your Project’s Story” and started sharing real client testimonials showcasing her work’s true impact. As the feedback poured in, her reputation grew, and her credibility strengthened.

Today, Sara’s impact can be seen with individual clients as well as within institutions.  She has collaborated with the Aqaba Special Economic Zone Authority, the Crown Prince Foundation, and the University of Jordan. Such collaborations have allowed Sara to expand her support to include students preparing for the Tawjihi exams with therapeutic support. Sara’s work has had a positive impact on local communities. It can be felt across Jordan, including Ma’an where she collaborated with a local school and made a significant difference.

Among her achievements, Sara has not only led the success of Majjara but has also excelled in balancing her demanding career with her dedication to raising four children, a journey that has shaped her determination, time management, and ability to thrive in both her professional and personal life.  Because of her positive reputation and business excellence, she was named Entrepreneurship Ambassador of Aqaba  and received an invitation to lead a women’s empowerment program.

The Entrepreneurship Champions project implemented by Leaders International in partnership with the Ministry of Digital Economy and Entrepreneurship has played a key role in Sara’s business success. It has expanded her network and enhanced her visibility to new audiences through the capacity-building program, media exposure, radio interviews, and social media features. This support has helped her scale her business and connect with organizations that share her mission of fostering emotional well-being.

Looking ahead, Sara has exciting plans to expand Majjara’s digital presence, launching a website and online training programs with a focus on the Gulf market. She’s committed to helping even more individuals and organizations build emotional resilience and reach personal success.

Sara’s story journey offers invaluable insights for aspiring entrepreneurs. Her advice? “Understand your market, identify a need you can excel at, and start where you are. Don’t wait for the ‘perfect moment’ your experience will guide your next steps.” She emphasizes the importance of understanding market needs and providing a service that is excellent and stands out.  Be brave and take risks and don’t wait for the perfect moment to start, keep pushing forward with patience and perseverance. Sara’s story is a powerful reminder that success comes through persistence, dedication, and the belief in one’s ability to make a difference.

What inspired Sara to become an entrepreneur? Simply put, it was the powerful feedback from clients who experienced life-changing transformations through her emotional release sessions. Witnessing how individuals were able to overcome personal struggles and develop psychological strength became her driving force. Through persistence, patience, and emotional fortitude, Sara has built a business that’s making a real impact. Her story is a powerful reminder that with determination and self-awareness, you can overcome any obstacle and create lasting change in your community.