LI Partners with the RSCN to Boost the Sustainability of the Easter Badia

Leaders International for Economic Development (LI), in partnership with the Royal Society for the Conservation of Nature (RSCN), proudly launched the two-year “NatureWorks” project today. Supported by the Embassy of the Kingdom of the Netherlands “Shiraka” fund, the project aims to boost environmental awareness, sustainable tourism, and community empowerment in Eastern Badia, specifically Al Azraq region.

The signing ceremony, attended by dignitaries including his Excellency the Dutch Ambassador to Jordan, marked the beginning of extensive field research in Al Shaumari Wildlife Reserve and Al-Dahek Reserve during the first year. In the second year, the project will focus on upgrading infrastructure, enhancing visitor experiences, and supporting local communities through awareness campaigns and training programs.

H.E. Harry Verweij, the Dutch Ambassador, expressed “The project aligns perfectly with Dutch priorities in Jordan, where support to climate action goes hand in hand with local economic development.” While Mr. Hamzeh Shamaileh, Country Manager of Leaders International highlighted the project’s role in “achieving sustainable development goals and promoting Eastern Badia as a standout ecotourism destination.” Mrs. Batoul Al-Ajlouni, RSCN’s Chairman, and Mr. Fadi Nasser, RSCN’s Director General, emphasised that “Together, we’re embarking on a transformative journey that does not only focus on protecting Al-Azraq’s stunning landscape, but about nurturing its potential as a flourishing ecotourism destination.” 

As “NatureWorks” unfolds its vision, it seeks to unlock economic opportunities, promoting job creation and the support of sustainable small and medium enterprises and experiences that resonate with the region’s natural atmosphere aiming to improve livelihoods. The project embodies a commitment, not just to environmental preservation but also sustainable economic development, shaping a vibrant and prosperous future for the region.