Over the past century, the expansion of global economies has posed environmental challenges that demand a radical rethink in our priorities, habits, and systems. However, it is also becoming increasingly evident that economic growth, development, and a clean, healthy environment are not necessarily mutually exclusive, such that the two phenomena can potentially coexist. This understanding formed a paradigm shift, leading to the rise of the sustainability revolution and doughnut economics – a model addressing the challenge of meeting the needs of all within the means of the planet. As a result, companies are now eager to improve their sustainability credentials, with green businesses riding the crest of a gathering wave. As such, here are five reasons why development actors, key industry players, and microfinance institutions should support green businesses.
- Green is the future
- Green is likely to succeed
- Green is environmentally-friendly
- Green protects public health and communities’ wellbeing
- Green preserves wild and marine life