Digital work: laptop with sea view

Digital work as a fast-track to smart cities

In line with the global shift towards digitalisation, an increasing number of industries are opting for hybrid work arrangements for the first time, with digital transformation becoming a core focus for many sectors. The need to rapidly digitise operations has, in several ways, accelerated the move toward smart cities; i.e. areas where traditional networks and services are made more efficient with the use of digital and telecommunications in order to improve citizen quality of life.

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Navigating the shift towards digital work in Jordan

While conventional calendars employed the ‘Before the Common Era’ (BCE) and ‘Anno Domini’ (AD) system, the coronavirus outbreak has revealed a new sense of time. “Post-COVID” is the beginning of a new epoch, transforming economies, cultures, and behaviours and expediting the arrival of a new type of work: digital work, otherwise known as digiwork.